Autopreneur.com

Business Theory in Action

How to Read a Statement of Cash Flows (SCF) by Clayton Tomasino, CEO of Scorpion Protective Coatings, Inc. Our company has grown by leaps and bounds over the last several years. We have gone through very high growth times, where we had a surplus of “Net Income,” but no money! Later I found out that […]

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How to Justify a Direct Mail Campaign by Clayton Tomasino, CEO of Scorpion Protective Coatings, Inc. At our company we do a lot of different types of marketing. We range from trade shows to print to all variations of online stuff, etc., etc. Not matter what you do – you have to go into a […]

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How to Read an Income Statement (Profit & Loss) by Clayton Tomasino, CEO of Scorpion Protective Coatings, Inc. Our company has grown by leaps and bounds over the last several years. I have an MBA, but quickly learned that knowing the mechanics of finances is vastly different than knowing the meaning of them. This article […]

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Below is a step by step guide to getting your business on Facebook and interacting with both loyal and potential customers.  Studies have shown that nearly 50% of businesses that use Facebook for marketing purposes have generated sales.  The power of social media in today’s business world is growing and is not going away. In […]

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It goes without saying, but technology has changed the ways we interact and do business. With every passing moment – the internet, our mobile devices, social networks, access to media – all evolve the way sell, advertise, and run our day to day businesses. More than 76% of Americans are connected to the Internet. The […]

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Risk & Reward

Risk management Not everybody looks to grow their business. Depending on where you (or the business) are in your lifecycle – you may decide to go all out or to take it easy. If you’ve decided to grow your business, it’s essential to evaluate the costs incurred in getting your growth option underway and compare […]

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Strategic Alliances

Development of strategic partnerships There are many ways to grow a business. Many great businesses have been built from the ground up, building their walls brick by brick and building their products piece by piece. This can be rewarding, but where there is great reward – there is also great risk. Innovation is the key […]

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The River March

Working as a team Our company does not work as a hierarchy – everyone here works together. We do so out of mutual respect for one another knowing that if any one piece is missing, then the puzzle does not fit. It does not matter what your title or perceived role is within the organization, […]

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How does your customer service rank? Do you think your company provides great customer service? If your answer is yes, then you are not alone. In fact by answering in the affirmative that means you’re part of the 93% of U.S. companies that believe they deliver good or excellent customer service. Consumers tell a different […]

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Burn Marketing, Burn

Marketing?! Marketing is probably the most misunderstood part of any business. It is not as cut-and-dry as sales, accounting, finance or even management. It is often seen as an extra, and sometimes unnecessary, expense. The truth is that marketing is what drives an organization. It generates new interest, creates a bond with the customer, and […]

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